SEO, Google Ads and social media advertising in Los Angeles
An SEO agency for Los Angeles businesses that need enquiries, not impressions. Technical foundations, local search, Google Ads management and social campaigns built on your own audiences.
Switch off what sits above the organic results and watch position one climb back into view. Illustrative layout.
Why most Los Angeles campaigns underperform
Rarely for the reason the reports suggest.
Impressions aren't progress
A site can collect tens of thousands of impressions and no clicks at all, because everything sits on page five. Reports that lead with impressions or "keywords ranking" hide that completely. The only question worth asking is whether anything reached a page people look at.
Paid and organic get run separately
Two teams, two sets of keywords, two landing pages for the same query, and no one comparing what each costs per enquiry. Paid search should be buying the terms organic can't win yet, and testing whether it still adds enquiries on the ones it has.
The measurement is usually wrong
Before any of this can be judged, the conversions have to be real. Most accounts we inspect are optimising towards a number that counts page views, duplicates, or both, which means the algorithm is being trained on fiction.
How we run search and paid
Six areas, in the order they usually need attention.
01
Foundations: what's indexed and how fast it loads
Nothing else works until search engines can crawl the site, understand it, and serve it quickly on a phone. We check indexation against what should be indexed, fix duplicate and missing titles, resolve the redirect chains that accumulate over a site's life, and get mobile loading into a range that doesn't cost you rankings or enquiries.
This is unglamorous and it's usually where the first real movement comes from.
Site health
✓412 of 460 pages indexed 48 excluded on purpose
×38 duplicate title tags Pages competing with each other
!Mobile loading 4.1s Hero images unoptimised
Fixed first, because every later gain compounds on it.
02
One page, one job
Every page should answer one question that someone actually types. We map the queries worth having to the pages meant to win them, find the places where two pages are fighting over the same term, and write the service and product content that answers the question properly rather than mentioning it.
Consolidating two competing pages usually beats writing a third.
Query to page
✓seo agency los angeles → /seo-services/
×google ads management → homepage, and also /ppc/
!social media advertising → no page targets this
03
Local search, where most enquiries start
For a business with an address, the map results sit above everything else and take most of the clicks. We work the Google Business Profile that feeds them, keep categories and service areas accurate, build a review process your team can sustain, and make sure your details match everywhere they appear.
Several locations means a profile and a page each, or they compete instead of covering more ground.
Local results
1
2Your business ★★★★★reviews answered
3
Checked from each part of the city you serve.
04
Google Ads that send people somewhere useful
Tight geography, a real negative keyword list, and a landing page that answers the exact thing that was searched for. Bidding strategy is only as good as the conversion data feeding it, so we fix the tracking before touching the bids. Where the economics don't work, we say so instead of spending the budget.
In healthcare and legal we write campaigns to be approved first time, rather than appealing rejections later.
Where the click lands
"emergency dentist santa monica"→ homepage, listing nine services
"emergency dentist santa monica"→ /emergency-dental/, with hours, location and a tappable number
Same click, same cost, different outcome.
05
Social ads built on your own audiences
Social advertising works best aimed first at people who already have some relationship with you: past customers, site visitors, people who started an enquiry and stopped. Those audiences are cheaper and they convert, so they come first. Broader targeting has its place once they're exhausted, which for a store with volume happens sooner than for a practice.
Retargeting only pays once the tracking is honest, which is why it comes last.
Audiences, in priority order
1Past customers Uploaded from your own list
2Site visitors who didn't enquire
3Lookalikes of the first two
×Broad interest targeting
Audience options are restricted for health and other sensitive categories, so the order differs by platform and industry.
06
Authority, earned rather than bought
Competitive Los Angeles terms need other sites to reference yours, and there's no shortcut that survives contact with an algorithm update. We work on the things that genuinely earn a mention: accurate listings and citations, industry and association profiles, local sponsorships and partnerships you already have, and content worth referring to. It's slower than buying links and it doesn't get withdrawn later.
We don't buy links, rent placements or use private networks, and we'll tell you if a previous agency did.
What we will and won't do
✓Citations and listings that match everywhere
✓Association and industry profiles
✓Local sponsorships you already support
×Paid link placements
×Private blog networks
None of this is the kind of thing an update is built to catch.
Want to know where your search presence actually stands today?
Leading with the numbers your business runs on, not the ones that flatter the agency.
Calls and enquiries, by sourceTracked to the campaign, page or search that produced them, and counted once.
Cost per enquiry, paid against organicSo you can see which channel is carrying its weight this month.
Reviews and local visibilityRatings, new reviews and how the map results look from the areas you serve.
Your accounts stay yoursAnalytics, Search Console, ad accounts and the Business Profile are in your name.
This monthSample
✓Enquiries Calls, forms and bookings, counted once
✓Cost per enquiry Split by paid and organic
~Positions that changed Only the ones near a page people look at
~Reviews and map presence New reviews, and how the three-pack looks by area
Rankings and traffic appear as supporting detail, not as the headline.
How long does SEO take to show results?
Tracking fixes and local work can move within weeks, because they're mostly a matter of correcting things. Competitive organic positions in Los Angeles take several months, and it depends on your market, your site's existing authority and how quickly content gets approved. What we commit to is showing you the leading indicators every month so you're never guessing.
Should we run SEO and Google Ads together?
Usually yes, and managed as one plan rather than two. Paid search buys the terms organic can't win yet and gives you conversion data far faster; organic then takes over the terms where paying every click stops making sense. Run separately, they bid against each other and neither learns anything from the other.
How is ad management billed?
As a percentage of monthly ad spend. The spend itself goes straight to Google, Meta and the other platforms from your own accounts, so you can see every dollar.
Who owns the ad accounts?
You do, in every case. We work inside accounts held in your name rather than setting up our own and granting you a view. If the engagement ends, the history, the audiences and the conversion data stay with you.
Do you guarantee rankings?
No, and be cautious about anyone who does. No agency controls the results page, and Google itself warns against guaranteed-ranking offers. A guarantee usually means the guaranteed terms are ones nobody searches for.
Do you work with multi-location businesses?
Yes. One central strategy with location-level execution: a dedicated page and Google Business Profile for each location, local SEO per area, location-specific campaigns, and reporting for the whole business and for each site. Locations without their own page and profile end up competing with each other instead of covering more of the map.