You're paying an agency and can't tell if it's working
The reports arrive monthly and the numbers go up, but revenue doesn't. An inspection tells you whether the campaigns are performing or the reporting is measuring the wrong things.
A fixed-scope review of your tracking, campaigns, search visibility and website, whether you run marketing yourself or through another agency. You get a written report of what's broken and what to fix first. It costs nothing.
Three situations bring most people here.
The reports arrive monthly and the numbers go up, but revenue doesn't. An inspection tells you whether the campaigns are performing or the reporting is measuring the wrong things.
You've built something that works and growth has flattened. Usually the constraint isn't effort. It's that the data you're steering by is wrong, so the decisions built on it are too.
Before you raise a budget or sign with a new agency, it's worth knowing what the current setup produces. Scaling an unmeasured campaign multiplies the waste, not the returns.
Five areas, in this order, because each depends on the one before it.
Most problems hide here, and every other number depends on this one. We check that GA4 is configured correctly, that conversions fire once and only once, that calls are attributed to the campaign that produced them, and that your ad platforms optimise towards conversions that make you money.
Common findings: form submissions double-counted, thank-you page views counted as leads, calls untracked, consent settings dropping a third of sessions.
Every other number on the report inherits this error.
We review account structure, the search terms you're actually paying for rather than the keywords you chose, match types, bidding strategy against the conversion data feeding it, geographic targeting, and whether each ad lands on a page that answers the query.
Common findings: spend leaking outside the service area, broad match with no negative list, smart bidding trained on bad conversion data.
31% of spend on queries outside the service area.
We look at what's indexed, what each page targets versus what it was meant to, where two pages compete for one query, and how you appear in the local pack: Google Business Profile completeness, categories, reviews and the consistency of your details across the web.
Common findings: pages cannibalising one query, title tags that don't name the service, a Business Profile in the wrong primary category.
Neither page accumulates what one page would.
A growing share of enquiries start in ChatGPT, Gemini, Perplexity, Copilot or a Google AI Overview rather than a list of blue links. We test the questions your customers would ask, record whether you're cited, and check that what the assistants say about you is accurate.
Common findings: competitors cited for queries you should own, outdated details repeated by assistants, missing structured data.
Tested across the questions your customers would ask.
The page itself: mobile loading speed, whether the headline names the service someone searched for, the friction between interest and enquiry, and where people drop out.
Common findings: hero images that stall mobile loading, forms asking for more than a conversation needs, a button that says "submit".
A document you can act on and hand to whoever does the work.
Nothing to pay, nothing to sign, and you keep the report either way.
Request a free inspectionRead-only access to analytics, ad accounts and Search Console, plus a few questions about your goals. Google doesn't offer a view-only role for Business Profiles, so we review yours with you on a screen share, or from an export you send. Nothing is changed in any account.
We work the five areas, gather the evidence, and test the questions your customers ask in both search engines and AI assistants.
You get the written report, then we walk through it and agree what happens first.
Yes, and it's one of the most common reasons people come to us. We work from read-only access, we don't contact your agency, and the findings go to you alone.
Read-only access to Google Analytics, your ad accounts and Google Search Console. Google doesn't offer a view-only role for Business Profiles, so we review yours with you on a screen share instead, or from an export you send. We never need passwords, and we make no changes to any account.
Because it's the best argument we have, and we'd rather show you how we think than describe it. You end up with a document that's genuinely useful whether or not you hire us, and we end up talking to people who already know what their situation is. If that only ever produces goodwill, that's a fair trade.
No. The inspection ends with the report and the walkthrough. Plenty of people take the action list to their own team or existing agency.
Then you'll have that in writing, which matters if you were about to raise a budget or change agencies on a hunch. In practice the tracking section alone almost always turns something up.
It's the measurement of what matters on your website, such as an enquiry form, a purchase or a booking, plus the calls your campaigns generate. Without it you can see who visited but not which marketing produced customers.
You, your team, your current agency, or us. The report is written to be handed to any of them.
Rank in search and run Google and social campaigns that produce measurable results.
Get understood and cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Fast, responsive WordPress and Shopify sites with custom integrations.
Tell us where you are and what you'd like to understand. You will hear back from the person who would actually do the work.