SEO for lawyers and attorneys across Los Angeles County. Local search, practice-area content, AI visibility and paid search, measured by the enquiries your intake team actually receives.
Local results for "personal injury lawyer near me"
Tap a neighbourhood. The local three-pack changes with the searcher's location, which is why one ranking for the whole city tells you very little. Sample results.
Three things make this market different from almost any other.
Los Angeles isn't one search market. Someone in Santa Monica and someone in Pasadena see different local results for the same words, so a firm can rank city-wide on paper and be invisible where its cases come from.
National lead sellers, directories and marketing operations hold the results page for every valuable legal term in Los Angeles. Winning a place there means being the specific, local, credible answer they can't be.
A firm rarely wants more of every kind of case. Marketing tuned for volume fills intake with matters outside your practice areas, your fees or the county. The job is fewer, better-matched enquiries, so reporting has to show case type.
Five areas, in the order they usually need attention.
The map results take most of the clicks. We work the Google Business Profile behind them: primary category, practice areas, service area, hours, photos and a review process your intake team can sustain. Then we track the three-pack from each part of the city you serve, not one city-wide average.
More than one office means a profile and a page each, or they compete instead of covering more of the map.
Tracked from each neighbourhood, not one city-wide average.
One page listing eight practice areas ranks well for none of them. Each area you want cases in needs its own page answering what the person is worried about: whether they have a case, what it costs, how long it takes. Template pages are the most common reason a firm's site plateaus.
Where two pages target one query, which we find on most sites, we consolidate rather than add a third.
Search engines hold legal content to a higher standard, because the advice affects someone's finances or liberty. Content credited to a named attorney, with real credentials and bar admissions behind it, is treated differently from anonymous copy. It's also what a client reads before calling.
Most firms already have this and never publish it.
The byline is read by search engines and by the client.
A growing share of people ask an assistant who to hire before they see a results page. We test the questions your clients would ask, record whether your firm is named, and make the structured data, practice areas and service area clear enough that assistants can answer with you.
This is currently the least contested ground in legal marketing. Most firms aren't looking at it at all.
We test the questions clients actually ask, then check who gets named.
Legal keywords are among the most expensive anywhere, so paid search only works with tight geography, a real negative keyword list and landing pages matching the query. We run it alongside organic where the economics work.
Calls are tracked to the campaign that produced them wherever tracking reaches, because an untracked legal click is expensive guesswork.
Calls traced to source to the campaign that produced it.
Rankings and traffic diagnose the work. What we report is the enquiries that reached your intake team.
Local and Business Profile work can move within weeks. Competitive practice-area rankings in Los Angeles take several months, and anyone promising page one in thirty days for "personal injury lawyer Los Angeles" is selling something else. We show you the leading indicators monthly.
No, and be cautious about anyone who does. No agency controls the results page, and a guarantee usually means the guaranteed terms are ones nobody searches for.
No. Read-only access to analytics, ad accounts and Search Console, plus manager access to the Google Business Profile, is enough to report the enquiries your marketing produced. Following those through to signed cases needs you telling us which converted, usually in a monthly call.
You do, in every case. We work inside accounts held in the firm's name rather than our own. If the engagement ends, the history, audiences and Business Profile stay with you, which isn't true of every arrangement in this industry.
Yes. Some firms bring us in for search and AI visibility while another agency handles brand or media.
A free, independent review of your tracking, campaigns and search visibility, even if another agency runs them.
Rank in search and run Google and social campaigns that produce measurable results.
Get understood and cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Tell us your practice areas and the parts of Los Angeles your cases come from. You will hear back from the person who would actually do the work.