Product and collection SEO, Shopping feeds, paid campaigns allocated by margin, and custom Shopify apps. We work out of Los Angeles with brands selling fashion, fabrics, furniture and home, wherever they ship to.
Switch between a bare product feed and a complete one. Same product, same price, and a different place on the shelf. Illustrative listing.
Rarely at the checkout, which is where most of the attention goes.
The theme writes the title tag, the manufacturer wrote the description, and the same copy appears on forty other stores. Nothing on the page says what makes this listing worth returning to search results for, so search engines have no reason to prefer it.
Shopping results are assembled from your product feed, not your page. A bare feed with a SKU for a title, no attributes and no reviews puts a good product last on the shelf next to worse ones that filled in their details.
Faceted navigation quietly creates a near-infinite set of URLs, every size and colour combination crawlable and indexable. Crawl budget goes to combinations nobody searches for while the collection pages that matter get visited rarely.
Six areas, in the order they usually need attention.
We control what's crawlable, close off the filter combinations generating duplicate pages, resolve variant URLs competing with their own parent product, and get collection and product templates loading quickly on a phone. Until this is settled, new content just adds to the pile.
Usually the single biggest gain on an established store.
Crawl budget spent on what you actually sell.
Most commercial searches are for a category, not a single product: the shopper types a fabric, a style, a use. Collection pages are where those searches should land, and on most stores they're an empty grid with a one-line heading. We give them real content, sensible internal linking and titles that match how people actually search.
A good collection page outranks and outsells a dozen thin product pages.
We rebuild the feed so every product carries a descriptive title, the attributes shoppers filter by, accurate availability and shipping, and review data where you have it. Shopping placement is decided on that feed, so a store with complete data beats a better product with a bare one.
The same attributes feed AI assistants, which increasingly answer product questions directly.
Shopping and social campaigns are structured around what each product actually earns rather than what it sells most of. High-volume, low-margin lines get a budget ceiling; the products worth acquiring a customer for get the room. Retargeting is built on your own customer lists and site visitors before any broad targeting.
Revenue reporting is only as good as the purchase tracking underneath it, so that gets verified first.
Sorted by what each product earns, not what it ships.
Where an off-the-shelf app doesn't exist, our developers build one: bespoke product configurators, wholesale and trade pricing, and API integrations joining the store to inventory, ERP and fulfilment so stock counts and orders stay in step without anyone retyping them.
If an existing app does the job properly, we use it and say so.
Stock and orders stay in step automatically.
Traffic and placement only matter if the page closes. We work on the things shoppers hesitate over: enough photographs from the angles that answer a question, sizing and materials stated plainly, delivery cost and returns visible before the cart rather than after it, and reviews on the page instead of a tab. Then the checkout itself, where a forced account or a shipping surprise loses people who had already decided.
Measured properly, so you can see which change moved it rather than guessing.
The surprises cost more than the price does.
Shopify and WordPress with WooCommerce are where most of our work sits, and Shopify is where the custom development happens. The SEO and advertising side applies to any platform; the technical fixes differ by platform but the problems are remarkably similar everywhere.
Fashion, fabrics and textiles, luxury furniture and home, and brands that need custom apps or integrations rather than an off-the-shelf store. Catalogue businesses with a lot of variants are where the technical work pays back fastest.
Usually. Some difference is expected, because refunds, attribution windows, consent and time zones are handled differently by each system. The avoidable part is usually duplicate purchase events, a thank-you page firing on refresh, or consent settings dropping a share of sessions. We separate the expected gap from the actual errors. Until those agree, every decision about ad spend is being made on a number that isn't real.
Technical fixes and feed work can show up within weeks, because they change how much of your catalogue is eligible to be seen at all. Competitive collection rankings take several months. Shopping campaigns produce sales far sooner, which is often where to start while the organic work builds.
You do. The store, the code, the customer lists and the advertising accounts are in your name. If you move on, the audiences and the purchase history go with you.
Fast, responsive WordPress and Shopify sites with custom integrations.
Rank in search and run Google and social campaigns that produce measurable results.
A free, independent review of your tracking, campaigns and search visibility, even if another agency runs them.
Tell us what you sell and which platform you're on. We're in Los Angeles and work with stores across the US. You will hear back from the person who would actually do the work.